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The Mall Messenger


  • Writer's pictureGeorge Swoyer

Call for Sponsorships for Summer Music on the Mall

Dear Washington Street Mall Friends, Patrons, Vendors, and Business Associates,

Join the Washington Street Mall Business Improvement District (BID) this summer in helping to sponsor our "Tunesday Tuesdays" Music on the Mall series! Our goal is to bring visitors out to shop and listen to some live music on all three of the blocks of the Mall between 5pm and 7pm on Tuesdays this summer.

The BID promotes the economic and general welfare of the District and the City. Through special assessments imposed on merchant properties within the District, funds are used for special events, holiday decorations, landscaping, marketing, and other uses. Recently, merchants have chipped in to have a few bands on the Mall during the Christmas season, with more and more musicians added each year. Santa Claus and his Mrs. have also been able to visit the Mall more often, especially with all of the live music taking place. Not to be outdone, the Easter Bunny showed up at Easter providing photo opportunities with Mall visitors and the participants of the annual Easter Fashion Stroll, while Mall merchants once again overwhelmingly provided gift cards and prizes to the winners of the stroll! Improve we did, through donations from the Mall merchants and a little help from the City of Cape May, bistro-style lighting was added to the Mall making evenings on the Mall so much more spectacular! Additionally, being installed soon on Hill Walk is the first round of engraved personalized bricks (order yours online at

As you can see, the BID has been incredibly busy continuing to make the heart of Cape May a first class destination. However, we can do even more for Cape May with support from the greater business community. With your help, we can develop an exciting and unique live music series that is sure to be a hit with Cape May locals and visitors alike. Additionally, you'll have the opportunity to get your name out and in front of the thousands of annual visitors to the heart of Cape May as well as the thousands of followers on our social media pages.

Tunesday Tuesdays Sponsorship Levels:

Corporate Sponsor - $5000+

  • Banners on the 300, 400, and 500 blocks of Washington Street

  • Name prominently displayed on posters

  • 4 personalized bricks placed in the Mall at a future date

Diamond Sponsor - $2000

  • Signage on the 300, 400, and 500 blocks of Washington Street

  • Name displayed on posters

  • 2 personalized bricks in the Mall at a future date

Platinum Sponsor - $1000

  • Signage at 3 band locations

  • Name displayed on posters

  • 1 personalized brick in the Mall at a future date

Gold Sponsor - $500

  • Signage at 2 band locations

  • Name displayed on posters

Silver Sponsor - $200

  • Signage at 1 band location

The deadline for sponsorships is June 16, 2023. You can make checks payable to WSMMCO and mail them to:

Washington Street Mall BID

PO Box 2338

Cape May, NJ 08204

Please include contact information so we can contact you regarding the perks of your sponsorship!

If you have questions or want to talk to someone directly, feel free to reach out to the BID's Events Committee:

  • Chairperson: Michele Konopka (Beachlove Cape May) - 609-742-6804

  • Co-Chair: Pam Smarro (Across the Way, Madame's Port, and South of Jackson) - 609-841-2888

  • Co-Chair: Hilary Pritchard (Splash and Whale's Tale) - 609-425-8986

  • Co-Chair: Tom Konopka (Beachlove Cape May) - 609-442-5088

Here's to many more memories on the Mall! We thank you in advance for your continued support!



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