Latitude Cape May

421 Washington Street


HOURS: Daily 10am-10pm

Carolyn Young and her daughter Claire Young own and operate Latitude Cape May, an on-trend women’s clothing boutique located in the heart of Cape May. The store is a place where mothers and daughters can both find that perfect outfit or accessory and enjoy shopping together.

Carolyn always had a passion for clothes and fabrics. She worked as a manager for Ann Taylor for years and had a knack for creating her own clothing, but her dream had always been to own her own boutique. Her daughter Claire, a graduate of Rutgers University, came on board as a manager in 2016.

Armed with their love of fashion, an eye for quality, and experience in the boutique industry, the pair decided to name their venture Latitude. “I liked the various definitions of the name, latitude”, noted Carolyn. “It could mean the distance from the equator, or it could mean the freedom from narrow restrictions. That resonated with me. We used that idea to build a place that catered to women who might be reaching outside of their everyday wardrobe”. (source:​)